La Grande Beauté

What "Luxury" Actually Means in Flowers — and What It Doesn't

Every florist in London calls itself luxury. Here is what the word physically means when it is true — in the stem, the conditioning, the hands and the delivery — and the things it is used to disguise.

Luxury Flower Delivery in London: What £150, £500 and £1,000 Actually Gets You

The difference between a £150 arrangement and a £1,000 one is not simply more flowers. Here is what actually changes as the budget rises, and what to send at each level.